West Pak Avocado, Inc. of Murrieta, California officially unveils their new company video, which welcomes its audience inside the world of green fruit through the eyes of the first family of avocados. This visual storytelling experience outlines the company’s heritage and the avocado's seed-to-store journey.
Entitled Growing a Ripe Legacy, the company video documents the heart of the West Pak organization and its key stakeholders and employees. It starts with the humble beginnings of founders Galen Newhouse and Randy Shoup and records the progression they have made in 35 years of business; all by standing behind their core values, people, culture, innovation, and commitment to avocado growth. This underlying foundation has helped make West Pak one of the top avocado producers that has become one of the largest privately owned avocado companies in the world, according to West Pak.
As Newhouse and Shoup prepare to step back from their original roles and take on new directions for the company, the duo will hand the reins of daily management over to CEO Mario Pacheco, a former executive with Chiquita Banana. The founders will spearhead various aspects of business development and will serve on the Board of Directors for the company. The goal, as outlined in the new corporate video, is to continue the company’s commitment to growing industry relationships, new ventures in global markets, industry innovation, and continued branding for the avocado.
In addition to carrying on the legacy for the founders, the West Pak video also serves as a foundation that reinforces the company's "Avocado Family" theme and defines the organization's dedication to innovation, growers, and global expansion.
The trailer for Growing a Ripe Legacy debuted at the Produce Marketing Association (PMA) Fresh Summit in New Orleans on October 20, 2017. The full-length video launched on March 26, 2018, and is currently available on the company website and Youtube.
"Developing a video that defines West Pak and our Avocado Family was a year in the making,” said West Pak Avocado Co-Founder Galen Newhouse. “With efforts spanning from our headquarters in Murrieta, California to Michoacán, Mexico, the production involved creating never-before-seen footage inside of our facilities and with members of our team. Our goal was to show the depth of our operations, the heart of our team and the lengths West Pak takes as a company to provide our customers with the finest fruit globally.”
For more information:
George Henderson
West Pak Avocado
Tel: +1 (951) 296-5757