"The late harvest last year was very large and that's why we currently have this surplus," says Faller. "I also expect that there will still be a few tons of stock by the early harvest in May. As soon as the new product arrives, the old harvest barely gets any more attention from the customers. As a result, these surpluses are then used as animal feed or will go into the bio-gas plant.”
Declining fresh consumption
Last year, the market situation was just the opposite with a scarce supply of goods and relatively high prices. Because of this, the acreage for potatoes has been significantly expanded and so have the seasonal yields. On the other hand, the fresh consumption of potatoes has dropped significantly in recent years and is currently about 30 kg per year per person depending on the state. Faller: "Here in the Palatinate, fresh consumption is stagnating or falling compared to the demand for processed goods. Their range has increased significantly and because of contract cultivation they are also often more interesting for the producers.”
Soon, the goods from Cyprus and the Mediterranean will be back, appealing to gourmets. Especially the southern European goods, Faller suspects. The harvest season of their own tubers will not start again until May with Berber potatoes. “This has a small sales window and must be sold by the end of July at the latest. In the middle and late range we have the Marabel and Belana, which sell very well.”
Custom-made deliveries
Wilhelm Faller has been a producer and marketer in Hartheim-Feldkirch for about 50 years. He adheres to the principle "success is the sum of correct decisions" and is one of the most important potato suppliers in the southwest of Germany. His product portfolio includes eight high-quality potato varieties, which he supplies to regional packaging companies and industrial companies. With a gentle harvesting technology, as well as a complex preparation and packaging (in 1.5 to 25 kg containers) the company delivers customized orders on request.
Fallerhof Feldkirch- Kartoffeln und Zwiebeln