Wonderful Pistachios unveiled a dramatic packaging refresh of its Wonderful Pistachios No Shells variety. Available in-stores now, the convenient No Shells variety will feature cart-stopping bright green packaging, and will bring all the great unique taste and health benefits of pistachios, but without the need to crack open the shells.
Wonderful Pistachios will support the relaunch of Wonderful Pistachios No Shells with it’s first-ever multimillion-dollar integrated marketing campaign, launching this Spring. The new creative campaign will include new trade and consumer print and online advertising, public relations, social media support, and a large-scale digital advertisement in Times Square.
“Wonderful Pistachios No Shells delivers ultimate convenience to snackthusiasts, and has grown more than 50 percent across all channels, adding two million new households in the past year alone,” said Adam Cooper, vice president of marketing, The Wonderful Company.
“As Wonderful Pistachios No Shells maintains its rapid growth, we are confident this eye-catching new packaging will continue having retailers seeing more green.”
Wonderful Pistachios No Shells are available in Roasted & Salted and Lightly Salted and are conveniently already-shelled for easy snacking and use in recipes, adding dynamic flavor and extra crunch to any meal. Wonderful Pistachios fans can now find the new Wonderful Pistachios No Shells packaging in 2.5 ounce and 6-ounce sizes in-stores nationwide.
Contact:
Adam Cooper
The Wonderful Company
Tel: +1 (310) 966-4665