This winter, the Ontario Produce Marketing Association (OPMA) collaborated with one of it’s industry members, Fruits from Chile to develop a series of innovative marketing programs to promote seasonal Chilean blueberries, stone fruit and grapes to consumers.
The OPMA’s Produce Made Simple consumer program was the catalyst for the initiative, with over 250,000 monthly impressions across it’s social media platforms. A few of the highlights from the OPMA and Fruits from Chile collaboration included:
- TV promotion on three news programs in Hamilton, Kitchener-Waterloo and Ottawa with approx. 1 million media impressions.
- An original cooking show promoted LIVE on Facebook and further promoted on YouTube.
- A series of fun, fruity cocktail recipe videos with millennial influencer, “Do the Daniel”. This program also included a trendy, smoking dry ice cocktail.
- Additional influencer collaborations with popular Ontario bloggers such as Cravings of a Lunatic and Seasons & Suppers.
- Extensive online promotion via Produce Made Simple’s channels with four additional new videos, including one to promote National Blueberry Pancake Day!
Eastern Canada Merchandiser for the Chilean Fresh Fruit Association, Susanne Bertolas, commented, “The Produce Made Simple marketing tool allowed us to reach consumers at a fraction of the cost compared to other marketing programs. Analytics were reported in an organized and easy-to-use format. The entire team at OPMA, quite simply, made it simple.”
For more information:
Virginia Zimm
Ontario Produce Marketing Association
Tel: +1 (416) 519-9390, ext. 234
Susanne Bertolas
Fruits from Chile
Eastern Canada Merchandiser
Tel: (+1) 416- 951-6506