Freska Produce International, LLC yesterday announced that it became Fair Traded Certified. Freska has certified with Growers in the Mexican state of Oaxaca and is working on getting all its growers in Mexico Certified this year according to company sources. Fair Trade is a phrase that signifies more than you would realize. It means those items are produced according to rigorous social, environmental and economic standards so the consumer can make a difference in the lives of workers all over the world by purchasing products that go though this certification. Now the mangoes produced in Mexico from Freska Produce International will bear the logo of Fair Trade certified. Fair trade helps ensure basic human rights for farmers and workers. Farmers and workers earn extra money with every sale.
Jesus “Chuy” Loza of Freska said, “Some of our retail partners approached us about helping lead our category into Fair Trade certification and we felt it’s about mutually beneficial relationships and was great timing to get this going for Freska, Fair Trade is something that we feel is our responsibility. By offering Fair Trade consumers can be confident that the workers who produce our products were treated fairly along the
way”.
This provides Freska an opportunity to deliver the benefits of trade more broadly. Fair Trade, with its focus on inclusion and empowerment, shows that trade can and must be more equitable for all involved.
For more information:
Gary Clevenger
Freska Produce International, LLC
Tel: +1 (805) 650-1040