"Muranopvr and Capripvr strawberries are among the most popular everbearers in Northern Europe; the Clerypvr strawberry leads the early segment in France/Germany/Eastern Europe and Canada, while Jolypvr is highly popular in Belgium," said CIV breeder Michelangelo Leis. "Along with Flaviapvr and Flaminiapvr, they are merely the jewels in the crown in the rich range of varieties offered by the CIV, which today is garnering significant validation from both a farming and a commercial standpoint. "The CIV's primary objective is increasingly to target our research activity towards the new development of environmentally sustainable strawberry varieties of the highest quality, to satisfy every player in the supply chain, from the producer to the end user at the international level”.
"The Muranopvr strawberry certainly deserves a special mention: one of the leading varieties in the British market, it is particularly popular in the Netherlands, Belgium and Scandinavia as well, especially thanks to its organoleptic qualities and its high productivity," explains Carmen Leida, CIV Junior Breeder, who works with Michelangelo Leis. “The Muranopvr variety shows good adaptability to a variety of environments and is in high demand by the market. Field data and observations gathered by farmers here and there around Europe, on top of the tests run in various research centres (e.g. PCH, the Research Centre in Hoogstraten), not only confirm Murano’s versatility and flexibility, they also highlight how various farming systems in combination with the type of plant, allow producers to plan harvest well in advance. Muranopvr is our flagship product in the everbearer category, the benchmark variety due to the quality of the fruit in one of the major English supermarkets”.
Lastly, the Nabilapvr strawberry is gaining significant approval in Southern Italy, and many Mediterranean countries, such as Algeria, Morocco, Tunisia, Cyprus and Greece. It is a hardy variety, perfect instead for soils with high salinity, with top quality fruit production. This variety is enjoying excellent results in soils destined for continuous cropping in Southern Italy (Basilicata, Sicily and the Sele Plain).
“In general,” concludes CIV Director Eugenio Bolognesi. “We can talk of seamless success for the CIV strawberry breeding programme, which has been active since 1984, and developed along four research lines: strawberries for the temperate Mediterranean climate, continental climates, everbearers, and varieties suitable for industrial processing. The use of classic techniques and the development of new varieties that can guarantee high production of top quality fruits, along with the natural hardiness and vigour of the plants, are the CIV's primary goals to offer the national and international markets not just quality but the best in environmental sustainability”.
CIV - Consorzio Italiano Vivaisti [Italian Growers Consortium] in San Giuseppe di Comacchio (Ferrara) will attend the next “Global Berries Congress 2018” (www.berrycongress.com) taking place in Rotterdam on 19-21 March.