The German people are largely open to buying food online: one in three (33 percent) has already bought food on the Internet and would do it again - almost as many (32 percent) have not yet done so, but they can imagine trying it out. Only 25 percent have never ordered food online and would not even try it. "It is not unusual for us Germans to be more cautious about new things - it's nice to see that things can be done differently," says BVDW Vice-President Achim Himmelreich. "Grocery shopping is often a ritual, following a well-known routine. But apparently, the benefits of buying online are very clear, when we as a people are seen to be open to this alternative."
According to the BVDW survey, these advantages are mainly due to the possibility of being able to order at any time (60 percent) and the fact that they do not have to carry the purchases home (55 percent). Women (60 percent) are rating the comfort of delivery significantly higher than men (50 percent). Other benefits include the time saving (50 percent), the fact that they do not have to go to the supermarket (47 percent) and that they can order from anywhere (44 percent). Almost two-thirds of Germans (63 percent) say the disadvantage is that you can not judge the food on the spot and check it. Almost every second respondent (46 percent) is bothered by the fact that they have to wait for delivery, while 43 percent criticize the high shipping costs and the higher prices compared to the supermarket (37 percent). Only one in six (17 percent) is bothered with the limited options for advice.
Source: BVDW