Pre-harvest technology obtains expanded label for cherries

AgroFresh, provider of produce freshness solutions, today announced that the label for its Harvista™ pre-harvest technology has been expanded for use on cherries at blossom time application. This proven technology that expands the harvest window for apple crops up to 21 days is now available to enhance the potential for increased yield and revenue for cherry growers.

“Our Harvista technology has been proven for years to enhance the fruit quality and value of apple crops, as well as additional benefits such as the ability to better manage weather challenges, and increased labor efficiency,” said Darrell Riddle, AgroFresh’s Harvista Account Leader, Pacific Northwest. “Now cherry growers will be able to benefit from Harvista with the potential for increased yield and higher revenue.”

When applied to cherry blossoms, Harvista technology interrupts the negative impacts of ethylene and allows more flowers to develop into fruitlets, thereby enhancing yield potential and driving revenue. Growers have reported significant impact on yield with two applications of Harvista at 10 percent and 50 percent of full bloom. For those orchards already using Harvista for their apple crops, self-application can be done with their existing Harvista sprayer kits.

Now is the time for cherry growers to improve the value of their 2018 cherry crops! Harvista is available immediately for first application at 10 percent of full bloom.

For more information, please visit www.agrofresh.com