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California Walnut Commission unveils new brand logo in India

Last Monday, the California Walnut Commission has launched their new logo for Indian consumers, as a part of their global branding exercise. The logo, prominently featuring an image of the sun, serves to distinguish the quality and roots of California walnuts. The new brand identity will be used in all consumer and industry communications.

Michelle Connelly, Executive Director and CEO California Walnut Board & Commission: “Our goal is to strengthen the connection for consumers, between what they see in our communications and the walnuts they buy. This is just the beginning of a broader objective to incorporate this logo on walnuts and walnut products sold in
the US and across the globe.”

Newsr.in quoted Pamela Graviet, senior Marketing Director International at California Walnut Board & Commission: “The new logo -the outline of a walnut half under a sprinkling of California sunshine- reassures consumers of a consistent quality product from a known source.”

The California Walnut Commission is also planning to redesign its existing website in India to provide better interface for the Indian consumers. The new website will feature a series of walnut inspired recipes showcasing its usage and versatility along with information on nutritional benefits of walnuts.

Publication date: 3/13/2018


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