Frieda’s Specialty Produce is looking to draw in shoppers who are looking to add colorful produce to their Easter holiday tables with their Stokes Purple sweet potatoes and other purple produce.
“Shoppers look for bright, spring colors for their Easter feasts, and Stokes Purple sweet potatoes are perfect for that,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “After all, purple is the color of the year!”
The company is encouraging people to get ready for Easter Sunday, which falls on April 1, with a bountiful, colorful Easter purple display, starring Stokes Purple sweet potatoes and top-selling purple spring items such as baby beets, baby carrots, purple kohlrabi, purple cauliflower, Easter egg radishes, radicchio, and treviso. Other products that the company recommends for Easter are green artichokes, fennel, celery root, rapini, rhubarb, Frieda’s French Style Crêpes, and Cipolline, pearl, and boiler onions.
Frieda’s also offers two-tier display units for specialty displays during the Easter holiday. The company said the easy-to-set-up display takes very little space, and stops traffic with its bright colors and design.
“This display is a perfect merchandising solution for items that don’t require refrigeration or that retailers plan on turning over quickly,” said Berkley.
For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: +1 (714) 733-7660