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Raspberries: from substance to hype
Raspberry consumption is continuously increasing. Biochemical researcher, Jules Beekwilder, of the Wageningen Univesity and Research (WUR) has some experience with this fruit and still follows the raspberry's progress. More than ten years ago he published a piece stating that raspberries contain a special substance in considerable quantities. It is not found in many other types of fruit. This substance, called ellagitannins, is deemed to have very healthy, medicinal properties.
Figures from the GroentenFruit Huis show that raspberry sales took off in 2017. The retail sales rose by 35% compared to 2016. This means there are business opportunities. BerryWorld (o.a.VK) and Beekers Holding BV (Nederland) recently merged to make use of the market opportunities on a large scale. Geert de Weert of Advanced Berry Breeding is not surprised by this rise in sales. In recent years, there have been investments in, among others, new varieties with better flavour, quality, and shelf-life. "Buying this product is almost never disappointing and they are now available year-round. The health factor has also contributed to this rise in sales", Geert told AGF.nl.
For more information:
Wageningen University & Research
Publication date: 3/6/2018
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