With this new edition of the campaign, Eroski wants to give its consumers the chance to buy "ugly" fruits and vegetables to raise awareness about the food we waste that could be consumed and to avoid this as much as possible. "Every year, millions of tonnes of food are wasted in the world just because their appearance does not meet the required standards. 40% of the fruit that is produced in Europe is thrown away before reaching the stores just for being ugly; a huge waste about which we must become aware. That is why we have decided to launch a new campaign, to reinforce awareness of the need for responsible consumption. Eroski has traditionally shown a commitment to reducing food waste with our 'Zero Waste' program, and now we are organising a new edition of the campaign to promote the consumption of ugly, but quality fruit and vegetables," said Alejandro Martínez Berriochoa.
"Spain: "Ugly" fruit and veg promoted by Eroski"
With this new edition of the campaign, Eroski wants to give its consumers the chance to buy "ugly" fruits and vegetables to raise awareness about the food we waste that could be consumed and to avoid this as much as possible. "Every year, millions of tonnes of food are wasted in the world just because their appearance does not meet the required standards. 40% of the fruit that is produced in Europe is thrown away before reaching the stores just for being ugly; a huge waste about which we must become aware. That is why we have decided to launch a new campaign, to reinforce awareness of the need for responsible consumption. Eroski has traditionally shown a commitment to reducing food waste with our 'Zero Waste' program, and now we are organising a new edition of the campaign to promote the consumption of ugly, but quality fruit and vegetables," said Alejandro Martínez Berriochoa.