- Flower Bulb and Perennial Sales Position - Portland (Oregon) USA
- Plant Production Scientist - Brooklyn (NY) USA
- Greenhouse Assistant Grower - Abbotsford (B.C.) Canada
- Technical Sales Representative - South Western Ontario, Canada
- Farm Manager - West Africa
- Managing Agronomist - Surinam
- Vegetal Material Programme Leader - Cisterna di Latina (Latium), Italy
- Head of Sales North America - Sacramento (CA) USA
- Inkoop Specialist Holland Product - Netherlands
- Vegetable Grower - Australia
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
- Egypt: Only certified farms allowed to export Pomegranates this season
- France: "There is a serious shortage in organic producers"
- Ross Williams receives Southeast Produce Council’s Next Generation Award
- Organic industry in Thailand increases production for China
- Turkey: Potato harvest kicks off harvest in Bolu
APAL seeks fair pricing for apple and pear growers
The industry’s peak body Apple & Pear Australia Limited (APAL) said growers were struggling with some of the lowest farmgate prices the industry could recall and recent wholesale prices of as low as $1 a kilogram for pears were unsustainable.
APAL chief executive Phil Turnbull said without a fair price and without mutual commitment to the apple and pear category, the industry faced decline, to the benefit of no one, least of all the Australian consumer.
“The cost of production of a carton of Class 1 Australian apples or pears is in excess of a $2 a kilogram*,” he said. “Current pricing well below this is putting considerable pressure on orchard businesses.”
Mr Turnbull said while there might be an expectation that lower pricing would grow volume, all indications from the retailers to date suggested otherwise, with it appearing that low pricing was not driving growth and both apple and pear consumption being either flat or in decline.
“A low price might shift an increased volume in that week, but that is not translating to a sustained growth in consumption,” he said. “Apple consumption remains at around 8kg/person/year and pears at 2.5kg/person/yr. We need a carefully researched and well thought out approach to drive a long-term growth in consumption, not a short-term ‘special’ that sets unrealistic consumer price expectations.
“We are calling on wholesalers and retailers to recognise the Australian consumers’ preference for high quality Australian produce and to provide growers with a sustainable price that enables them to deliver that.”
Mr Turnbull said while price was a private arrangement between buyer and seller, retailers marketing around 80 per cent of the industry’s fruit were in a unique position of responsibility. The last 18 months had been a very challenging time for apple and pear growers with bumper crops, stagnant domestic consumption and low exports contributing to an oversupplied market. Fruit was being supplied below the cost of production by growers forced to take what they could get to make way in sheds for new season fruit.
He said the industry adjustment needed to rebalance the market was a complex, long term issue that included growing exports and consumption and assisting the industry to adapt to change.
The Apple & Pear Industry Export Development Strategy released last year had set out a strategy to increase exports to 10pc of production by 2027 and industry was now focused on boosting domestic consumption.
“We have to understand the underlying issues here,” he said. “To this end we have commissioned a considerable piece of independent consumer research to understand this lack of growth in our category.
“APAL is working with industry and retailers to manage our category in a more orderly fashion and this research will form the basis of how we engage with consumers in the future. However, the key here is to support growers while this re-engagement with the consumer happens.”
This challenge of regenerating consumer interest in our wonderful products needs to be addressed by both industry and retailers. APAL is committed to working with retailers to improve the current unsustainable situation.
For more information: apal.org.au
Publication date :
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 09/24/2018 Blueberry exports out of North America show increase in volume and destinations
- 09/21/2018 Chile: Good results of fruit sector are linked to China
- 09/20/2018 New Zealand kiwifruit growers experience a bumper Hayward crop
- 09/20/2018 AU: Odeum Farms helping to restore confidence in WA's strawberry industry
- 09/19/2018 US domestic blackberry season extending longer
- 09/19/2018 Ulster: Canker attacks gas-stored apples
- 09/19/2018 New Zealand: Native birds as potential alternative to pesticides
- 09/18/2018 Positive year ahead for Ontario apples
- 09/18/2018 Honeycrunch expects a strong production increase this year
- 09/18/2018 Watsonville strawberries are winding down
- 09/17/2018 Turkey: Watermelon harvest in Hakkari generates revenue for local economy
- 09/17/2018 Local market flourishing for Colorado cantaloupe
- 09/14/2018 Turkey: Apples from Siirt are exported to 8 different countries
- 09/14/2018 Turkey: Tons of watermelons damaged in Mus due to hailstorm
- 09/14/2018 China: 2018 Xinjiang Korla pear harvest
- 09/14/2018 China: Blueberry market prospects look good
- 09/14/2018 France : Mirabelles take over cherry production
- 09/14/2018 Research claims prunes have bone-building power
- 09/14/2018 France : Limousin needs over 1,000 apple pickers
- 09/14/2018 Poland: 99% of apples and pears sold by Biedronka are domestic