Yesterday, Wilko Fruit received the first Washington Sanguine from the Moroccan Gharb region. “We received the citrus in a new box, which replaces the old wooden crate. The reason for this is that we work with supermarkets often, in addition to traditional wholesalers and market trade. They wanted to stop using wooden crates, because it costs too much to have them destroyed. Due to the beautiful Gaudias look, you also bring a nice experience into the shop,” says Wilko van der Zwaard. “That’s much better than finding a different brand or packaging every time you go to the shop. This will therefore also be Wilko Fruit’s year-round concept.”
According to Wilko, Morocco is one of the best production countries of the best oranges nowadays. “However, there are differences in the regions in Morocco. The very best and most flavourful come from the Gharb region. Soil decides much, and this region has the most water of Morocco. Besides, this region has a microclimate, so that it’s nice and warm during the day, and temperatures drop considerably during the night. Because of this, the temperature differences are the largest of the country, resulting in the highest sweet content, the oranges have a brix of 14-16. Additionally, the oranges weigh much more than the fruit from Agadir. The juice percentage of 8-9 litres is extremely high,” Wilko concludes.
For more information:
Wilko van der Zwaard
Wilko Fruit
+31 76 524 4460
+31 6 5476 1407
wilko@wilkofruit.com
www.wilkofruit.com