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An additional star among export fruits

Chinese dragon fruit with rose fragrance tests the waters of international markets

"The 'Jindu number one' Red Heart dragon fruit received high praise from overseas traders during the recent Fruit Logistica in Berlin. Many of the participating traders expressed a strong intention to purchase the dragon fruit after they tasted it. Some even signed a contract with us on the spot." This is according to Mr. Liu Xinyuan, the founder of Hainan Rouming Red Heart Dragon Fruit Co., Ltd.


Mr. Liu Xinyuan, the founder of Hainan Rouming Red Heart Dragon Fruit Co., Ltd., in a dragon fruit plantation


Red Heart dragon fruit with the fragrance of a rose

"There are many reasons why the 'Jindu number one' Red Heart dragon fruit was able to stand out among the participants in this overseas fruit expo: first, our plantations in Hainan are located on the 18th latitude north, in excellent soil and with abundant sunshine. These natural conditions are excellent for the growth of dragon fruit. Second, the fruit carries a natural rose-like fragrance. The fruit itself has a sugar content of 23-26. Third, Hainan is the only place in China where fruit grows in the off-season. This ensures that we can provide fruit throughout the year without interruption. 

As far as the weight of individual dragon fruit is concerned, the 'Jindu number one' Red Heart dragon fruit weighs between 0.25 kg and 0.75 kg. In the winter the 0.75 kg fruit is in the majority, while in the summer most fruit weighs between 0.25 kg and 0.5 kg."


Mr. Jesus Puerta Gotti (left) from the Spanish Gotti Fruits company, with Mr. Liu Xinyuan (right), the founder of Hainan Rouming Red Heart Dragon Fruit Co., Ltd.


Mr. Pavel Tverdyy (center), the manager of import development at the Russian Magnit company, with Mr. Liu Xinyuan (right), the founder of Hainan Rouming Red Heart Dragon Fruit Co., Ltd.

"European fruit traders have predominantly imported dragon fruit from Vietnam, Colombia, and such countries, to satisfy the demands of their own markets for many years, even though under these circumstances it was difficult, in that the supply was not continuous throughout the year. Our ability to deliver dragon fruit throughout the year was one of the main reasons why our dragon fruit received such a warm welcome during Fruit Logistica. At present, fruit traders from Spain, Russia, and even The Netherlands, have already signed a letter of intent to purchase dragon fruit from our company. Apart from these countries, several companies in Mexico also showed an interest in buying dragon fruit seedlings and plantation technology."


Dragon Fruit plantation


Dragon Fruit plantation

"Our main retail area in the domestic market is Shandong province. About 60% to 70% of our domestic retail goes to large supermarkets, and 30% to 40% is sold on wholesale markets. This year, while we pursue a stable development of the domestic market, we also make a great effort to export 'Jindu number one' Red Heart dragon fruit to overseas markets. We hope to introduce more consumers to this variety of dragon fruit from China."

Liu Xinyuan
Hainan Rouming Red Heart Dragon Fruit Co., Ltd.
Company website: www.rouming.net
Company telephone: +86 173 3083 7144
Company e-mail: roumingnongye@163.com

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