- Sales Coordinator Europe Division
- Sales Manager Europe Division
- Hydroponic Crop Manager
- Area Manager North-America
- Business Development Manager - LED Horticulture
- General Manager/Sales Manager - Mannum, South Australia
- Produce sales professionals
- Salesman - Vojvodina, North Serbia
- Internationaal Verkoper / Trader AGF - Barendrecht
- Production lab manager - Oregon, USA
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
- Greenhouse production changes to boost wintertime yields
- "Difficult market for last strawberries of the year"
- Requirements and challenges for the Peruvian avocado in the European market
- India: Jet Airways enter record books for cargo lift
- Orange imports increase as domestic juice supply remains squeezed
Chinese citrus for Europe
Chinese exporter building DC in Poland
The DC in Poland.
“It’s important to also find export channels,” Henry says. “We started by exporting pomelos to Eastern European countries.” That flow of export has now been expanded with tangelos, a hybrid between tangerines and pomelos. The fresh and sweet citrus is popular with consumers in Eastern Europe. “Tasting is believing. If the flavour is good, consumers will buy the product,” Henry says.
Henry Wang en Michal Glijer van Jiutai Modern Agriculture.
Henry isn’t afraid of Spanish competition. “The Spanish citrus is more expensive than ours, and we meet all of the EU’s high quality requirements,” he says. In Europe, the bar is higher than in China. “Flavour is more important in China, but in Europe there are also certificates such as Global GAP.” In recent years, the EU’s standard has become stricter. “Some exporters have quit because of the higher quality requirements. We’re expecting to export more to Europe in coming years.”
Furthermore, he has noticed differences between the Chinese and European markets. “Price levels are different. In China, prices are higher. Lower prices are often seen in Eastern Europe, but the products are lower quality as well,” Henry says. “Western Europe requires the best quality, their prices are therefore higher.”
One Belt One Road
To further expand export to Europe, a packing station has been built in Poland. “Because we have our own stock in Europe it’s easier to supply when orders are received,” Henry explains. Transport to Europe is mainly done by sea. The investments of the Chinese government in mega-infrastructure project One Belt One Road, which connects China to Europe by means of a railway, among other things, offers perspectives.
“I hope we’ll one day be able to use the train connection, but for fruit and vegetables we need reefers,” Henry says. “Up till now only a few containers of fresh products were shipped to Europe by train.” The political situation between Russia and Europe also plays its part in that. Although the transit of fresh products via Russia on the way to EU is not allowed due to Russian embargo at present, exporters prefer the safe option of sea transport. Export to Poland is an option, “We have good contacts with a number of major Polish wholesalers such as Grupa Sad Export, and we have conducted tests with, for example, pomelos and apples.”
For more information:
Jiutai Modern Agriculture
T: +86 591 8376 5275
M: +86 136 8503 3992
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2018-11-19 "Mediocre quality of Mexican limes as a result of rain"
- 2018-11-19 “Spanish citrus getting more competition from Morocco”
- 2018-11-19 Italy: difficult start for the clementine campaign
- 2018-11-19 "Huge price gap between large and small-sized citrus fruits"
- 2018-11-19 "Availability of large citrus fruits currently low"
- 2018-11-19 Chongming Island: First harvest of high-quality Jinsha oranges
- 2018-11-19 California Citrus Network: Forum to facilitate communication and information exchange"
- 2018-11-19 Record Valencia crop gives southern African citrus exporters a full house of records
- 2018-11-16 Wilmington port welcomes first Moroccan citrus in US of the season
- 2018-11-16 China: Hainan "Qiongzhong green oranges" are ripe and entering the market
- 2018-11-16 Nepal: Orange harvest in eastern Hills up 50 percent
- 2018-11-15 "We are not one of those early starters"
- 2018-11-15 Orange imports increase as domestic juice supply remains squeezed
- 2018-11-15 “New citrus markets hard to find”
- 2018-11-15 Spain: "The delay of Huelva's mandarins causes production overlap"
- 2018-11-15 Spain: Citrus fruits allegedly being sold again at open prices
- 2018-11-15 Sharp increase of Georgian mandarin exports
- 2018-11-14 Spain: Processors start buying oranges at very low prices
- 2018-11-13 Crisis officially over but Greeks hardly notice it
- 2018-11-13 US: Florida orange production down 3 per cent from October forecast