“Supplies of cauliflower are good here for all this week and next,” says Joe Käslin of Bengard Ranch in Salinas, Ca. “Towards the end of the month, supplies will lighten up quite a bit because we are about 10 days ahead of schedule. It’s just the weather.” Käslin notes the growing region, which for Bengard is Yuma, Az., hasn’t seen much of a winter, so no frost or anything of the like to slow the production down. “Supplies are a little heavier this year than they were last, industry wide too. There’s just more,” he adds, noting that competition is coming in also from Yuma but also Southern California.
Meanwhile demand remains average for now. “With the amount of supplies, it’s average because there’s a lot of product right now because everything’s coming on early,” Käslin notes.
That means sharp price drops compared to last year at this time. “It’s about a 50 percent drop,” says Käslin. “The market right now is $7-$8/FOB and last year we were in the teens. Unfortunately the market’s been down for awhile, all winter long.”
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