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Simba: distribution of Del Monte branded melons and watermelons

Italian firm Simba Spa is specialized in the commercialization of Del Monte branded fresh products in all those countries which are part of the Mediterranean area, such as Portugal, Spain, France, Italy, Greece and Slovenia.

With regard to melons and watermelons from the south hemisphere, Del Monte imported fruits are produced in Brazil and Costa Rica. Import program is carefully scheduled by Simba in order to concentrate arrivals in the period when European production is not on the market.

Commercial season for Brazilian melons, which starts generally in October, ends in February, while Costa Rica's product is sold from January to end April/begin May. The main commercialized varieties by Simba are:
  • Cantaloupe (melons)
  • yellow honeydew or Dorado (melons)
  • Galia (melons)
  • Mickeylee (watermelons)

A comment on the last campaigns

Interviewed by FreshPlaza, sales manager of Simba, Alessandro Canalella, comments: "Regarding the product from Costa Rica, arrivals in 2007 have been of lower volume than the previous season, with a consequent price increase. We have commercialized a volume of 3,500 MT".

"On the side of the Brazilian melons, every operator on the market have experimented a great cost increase, both due to the revaluation of the Brazilian currency and due to higher shipping rates. Not all the costs have been transferred to the final prices. We have commercialized a volume of about 4,500 MT, similar to the previous campaign".

With regard to the qualitative features, Canalella comments: "Thanks to the long experience of our provider Del Monte, we can surely affirm that our product's qualitative standards are very high, what allows us to fulfill our customers' requirements".

For further info:
Alessandro Canalella - Direttore Commerciale
Simba S.p.a.
Tel: +39 019 28912
Fax: +39 019 858121

Publication date: 3/28/2008
Author: Rossella Gigli


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