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Australian mango industry happy with new emoji

The mango industry is extremely happy after confirmation from Unicode that their favourite tropical fruit will be granted its own emoji. This year, smartphone users will have access to 157 new emojis including a kangaroo, shopping receipt, bagel and red-headed characters and… a mango.

The mango industry has spent the last 18 months campaigning for a mango emoji, with the hashtag #MangoEmojiPlease attached to most of Australia's mango marketing.

Abc.net.au explains no-one is responsible for ‘making’ emojis: for a new emoji, you to pitch it to the Unicode Consortium comprised of Apple, Microsoft, IBM, Facebook, Google, Huawei and Netflix.

Treena Welch from the Australia Mango Industry Association said Thursday's news was exciting: "It means people across the world can use this emoji to applaud mangoes. The more applause we get, the more interest there'll be in mangoes, so we'll be able to use this to growers' advantage."

But don't applaud just yet: the mango emoji will not be available until June.

Publication date: 2/9/2018


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