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Spain: Fruits de Ponent and Anecoop reinforce commerce strategy

Spanish trading cooperative Fruits de Ponent produces 62,000 tons of fruit per year; peaches, nectarines, flat peaches, pears, apples. It also deals in  almonds and cereals and produces and markets extra virgin olive oil. Currently Fruits de Ponent exports to more than 50 countries on four continents.

All the fruit marketed is cultivated following integrated production criteria, which minimizes the use of substances that can affect the environment. In addition, Fruits de Ponent is accredited with certifications such as GlobalG.A.P, BRC Food, IFS and Nurture.

For its part, since its foundation in 1975 Anecoop has become one of the largest international companies in the distribution of citrus fruits, vegetables, non-citrus fruits and wines. It was the first fruit and vegetable company in the Mediterranean, the Spanish leader in the commercialization of fruit and vegetables and the leading exporter and second marketer of citrus fruits in the world.

With this new collaboration, Anecoop, which in 2015 launched a commercial office in the Ebro Valley, strengthens its presence in the area and extends the offer of its products from partners with pip fruit.  CEO of Fruits de Ponent, Sebastià Escarp: “After serving 25 years in the market, we have considered this alliance with the aim of continuing to grow and share useful synergies for both Anecoop and Fruits de Ponent.”

Fruitsponent.com reports on Anecoop’s CEO, Alejandro Monzón, stating that the incorporation as a partner of Fruits de Ponent, with whom they have been collaborating for years, “allows us to reinforce our solidity, with a powerful structure that we have managed to establish together. Today it is an honour that Fruits de Ponent and Anecoop are now part of the same project.”

Publication date: 2/8/2018


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