Thanks to a very aggressive and well-coordinated marketing campaign, Russian consumers have been able to enjoy products that were brand new to them.
Artichoke jar sold at 239 Rouble, approx. €3,41
Russia currently represents the second foreign market (after South Korea) for Berni and the fifth for Pucci, which also includes the historic French brand Louit Frères.
"Russian consumers appreciate authentic Italian products, which is why we opted for bilingual labels," explains Pucci agent Evgeniya Kravchenko (in the photo).
"Some products were entirely new, for example, many have never tried a caper or an artichoke. For this reason, Pucci has already planned various tasting sessions in stores."
"This sort of boom on the Russian market in 2017 was practically unexpected, but increased our trust in local players. This is why we decided to attend the Prodexpo fair in Moscow," explains Pucci export manager Matteo Montoschi.
Pucci will welcome guests at Prodexpo in Moscow (5th-9th February 2018) in Hall 1, Stand 1E12.