Switzerland: Panalpina and the e-commerce revolution

After the successful delivery of 42-tons of frozen guacamole in a 10-flight shipment - completed in record time - Panalpina’s Colin Wells and Quint Wilken are glad to elaborate on the state of the sector.

On the question of whether Amazon would be a factor, Wells, global head of perishables at Panalpina said: “As we stand at the moment, Amazon has had very little impact. The people at Amazon have to develop their forwarding logistics footprint, whereas if you look at Panalpina, we’ve already got an established forwarding and logistics platform.”

However, Wells pointed out that the Amazon/Whole Foods deal will send ripples through the perishables business in the form of a wake-up call. “A number of importers and growers and other retailers are finally realizing they need to do something sooner rather than later by viewing perishables on a global scale rather than just a country-centric solution.”

He added that Amazon is not yet seen as a major threat in this sector. “If anything, I embrace [the Amazon/Whole Foods deal], because the industry needs changing. We believe there’s going to be new virtual e-tailers coming up in the next few years that none of us have even heard of and they are going to need choice. Amazon will have their own solution, and therefore we believe that Panalpina will be well-positioned to actually offer solutions to non-Amazon retailers.”

Newsroom.panalpina.com reported on the guacamole shipments going from Mexico to the UK, quoting Quint Wilken, head of perishables for Panalpina in Europe: “These shipments demonstrate how Panalpina can fully manage the cool chain from door to door.”

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