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Zespri's goal: to more than double global sales by 2025

New Zealand Hawke's Bay could enlarge kiwifruit share

According to the ANZ Kiwifruit Insights paper, the New Zealand kiwifruit sector is set for growth due to 2017's record season and new development opportunities across the country. Hawke's Bay could this year be in a position to boost its share of the multibillion-dollar kiwifruit industry, after a report highlighted new opportunities to establish more orchards in the region.

At present Hawke's Bay contains just 1% of the country's green kiwifruit orchards and 3% of orchards producing the SunGold variety. However, the diminishing availability of land in the Bay of Plenty creates an opportunity for development in Hawke's Bay.

ANZ managing director for Commercial and Agri Mark Hiddleston said the sector had bounced back following the PSA crisis, helped by increasing global demand which saw kiwifruit sales rise by $694 million from the 2015/16 - 2016/17 seasons.

"The success of the kiwifruit sector is remarkable. It has continued to invest in new varieties while staying connected to consumer demand and has worked hard to keep international markets alive. The industry is a great example of how working together, sharing information and continuously looking to improve can benefit the entire sector. The co-operative mindset is a big part of the success we see today."

The ANZ paper, which outlined industry investment opportunities and challenges, showed strong global demand, coupled with Zespri's ambition to grow global sales to $4.5 billion by 2025, was driving demand for kiwifruit orchards which were selling at record prices.

According to, Zespri chief grower and alliances officer Dave Courtney said there would be a chance for Hawke's Bay to grow its share of the market through the annual licence auction. "Zespri's goal is to more than double global sales to $4.5 billion by 2025, while maintaining strong returns to NZ growers. Achieving this ambitious growth means an additional 7000 ha of SunGold in NZ and around 6500 ha offshore, as well as large-scale investment in post-harvest infrastructure, as outlined in ANZ's report. 

The Zespri Board last year announced that 700 ha of SunGold licence and an additional 50 ha of SunGold organic licence will be allocated each year for the next five years. "This is run as a closed tender bid process so we can't say with any certainty how much licence will be allocated to each region.”

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