‘Bavarian-grown’ becomes bigger selling point every day

Regional and organic goods have been on the rise for several years now. Especially in Bavaria, the consumer attaches importance to the regional origin and the biological cultivation process of the products. The Johann Koch company has set itself the goal of bringing not only the everyday product range to the market, but unique goods as well. At the upcoming Fruit Logistica, the long-established company will be presenting blue potatoes and locally produced sweet potatoes, among other things.

So far no one has tried to grow sweet potatoes in Germany, as the weather conditions in the usual growing areas such as the US and Spain are much better. Owner Robert Koch was rightfully doubting whether this cultivation would really work. “It is, of course, a very delicate product that can by no means be compared with normal potatoes. Nevertheless, the growth conditions are very good. The cultivation trials brought very good qualities to light, despite the fact that it was all biological cultivation.”


Crucial element
The next step, in order to expand, is now to win over food retailers and consumers for sweet potatoes. But this also applies to the so-called Blaue Sankt Galler, an ancient potato breed that had been forgotten for a long time and has now been rediscovered. Because of its colour and great taste, this potato was very well received by the customers. It is not for nothing that currently it is being considered whether enlarging the acreage is a possibility. According to Koch, this success certainly also had something to do with the quality label 'Proven quality from Bavaria'.