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"Frozen durian has huge potential on Chinese market"

"In recent years, imported durians have become more and more popular on the Chinese market, especially Thai durians. Because of the growth in demand, the durian production area in Thailand has been continuously increasing, and prices are rising constantly as well. Based on my observations, the Chinese price for Thai durians has become very high. In the next three to five years, as the supply grows, the price will probably drop again," said manager Zhang of the Shanghai Chan Lian Biotechnology Co., Ltd. (Fruit Brothers).


The 3 kilogram packaging of frozen durian


The 3 kilogram packaging of frozen durian

"Compared to fresh fruit, frozen fruit can be stored much longer, there is less wear and tear in the processing and distribution process, and they have a better quality. In some developed countries, frozen fruit is already sold to consumers. In China, however, frozen fruit is mostly used as a raw material for the production of other products. As a large-scale fruit trader, we are not only importing frozen fruit, such as durian and avocados, from countries like Thailand, Malaysia, and Mexico, but are also purchasing frozen fruit from China, for example passion fruit and blueberries."


Frozen durian


Frozen durian

"Amongst all of these products, the most popular is the frozen Thai durian, which can be used as a raw material, and can also be eaten directly. When we are selecting our products, we are focusing on the following three factors. Firstly, the durians are picked after they have ripened naturally, so that they have a ripe taste and good nourishment. Secondly, for safety reasons, the frozen durians are sealed under low temperatures, making it difficult for bacteria to grow. Lastly, the flesh has to be yellow, they have to smell good, and have a distinct taste. When comparing them to fresh durians with a paler color and pungent smell, the taste is actually almost the same."


Frozen durian

"After many years of hard work, thanks to our good company reputation and diverse products, we now have a stable customer base all over China. Currently, our frozen fruit is mainly sold to restaurants and bakeries in China. In order to expand our market, and improve our product quality, we are constantly looking to join hands with local large-scale factories who care about high quality products."

Manager Zhang
Company: Shanghai Chan Lian Biotechnology Co., Ltd. (Fruit Brothers)
Phone: +86 135 2441 6797

Publication date: 1/26/2018


 


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