China: Miss Fresh and Hai'er sign strategic cooperation agreement

On January 18th, Miss Fresh Convenience Stores announced that they have accomplished a strategic cooperation with Hai'er Commercial Refrigerators. In the future, the two parties will collectively present an integrated set of "self-service stores and intelligent refrigerators" as an intelligent solution in the field of self-service retail. This strategic cooperation is an important step in the collective exploration of "new retail" by online fresh food merchants and refrigeration businesses. All of this takes place against the backdrop of great qualitative changes among the Chinese consumer public.

Miss Fresh can rely on the Hai'er's world leading refrigeration technology and services to speed up its distribution across the country. At the same time, Hai'er benefits from this cooperation to accomplish an upgrade of artificial intelligence and localization in the fast-moving consumer goods industry and the retail industry. In this way, Hai'er continues to lead developments in the industry.

Source: Consumer Daily Online

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