For some years Cara Cara Oranges have also been available in Germany, and on the Leipzig Wholesale Market. About two years ago, Mrs. Ulrich tried the oranges for the first time and decided to include them immediately in their assortment. And not without success: “After a sluggish beginning, the product is now very much in vogue. I am also sure that the Cara Cara will continue to establish itself.” Although the kilo price of this product is on average about 0.20-0.30 euros higher than that of normal oranges, the product is very much in demand. Accordingly, it is not a supermarket article, but a product for the specialists. “These are customers who value quality rather than quantity. They want to differentiate themselves from specific discounters with specific products.”
Nonetheless, Mrs. Ulrich initially doubted whether the cultivar, grown mainly in Spain, would actually prevail. Because, apart from a higher price, the Cara Cara Orange distinguishes itself through its inner appearance and specific taste. Ulrich: “First and foremost it looks like a normal navel orange, but the pulp has a uniform pink color, like that of a grapefruit. In addition, it is also relatively sweet in taste, rather than sour.”
The Cara Cara-Orange is not the only special variety in the assortment of specialist wholesalers. For about 2-3 years, the Gartenbote GmbH also has had the so-called strawberry grape in its assortment, which is now also well-known and popular in the Jena-Gera region. “This Spanish fruit is available only in August. It looks like a normal grape, but is very sweet in taste. This strain has picked up speed over the last two years.”
The GartenBote GmbH was founded in 1991 and is now managed by the second generation. The medium-sized company offers a wide range of products, including strawberries, asparagus, regional vegetables and tropical fruits. The company supplies a very diverse clientele, from fast food outlets to retail shops and restaurants in the region Gera-Jena.
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Managing Director: Anke Ulrich