"This mix is perfect for those looking for something sugar-free. The product is of high-quality and sold under the Berni brand. The raw material is of particularly high quality chosen from trusted suppliers. Thanks to our strict protocols, we manage to create premium-range mixes," explains sales director Stefano Preda.
Rice salad mixes have always been considered a seasonal product popular between May and September. Thanks to a heavy marketing campaign and, most of all, to the high quality of the product, Pucci managed to make its products available all year round. Which is logical after all: why would consumers stop eating rice with vegetables in winter?
"It's our flagship product and we distribute around 8 million jars every year. We have also been increasing our sales abroad, especially in Sweden, France and the UK. But we are now aiming at Eastern Europe," adds foreign sales manager Matteo Montoschi.