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'UKRAINE' stand- Hall 7.2b, A01-03

Ukrainian producers band together to enter global market

With the entry into force of the Association Agreement between the EU and Ukraine from September 2017, Ukraine has significantly increased the rate of export of fresh and processed berries, fruits and vegetables to the Union.

"We did a lot of groundwork at last year's Fruit Logistica in 2017, to promote Ukrainian fruit and berries in the global market, and we decided that the best way forward was to have a stand of our own this year. The EU is a strategic partner for Ukraine and has the largest potential. After the Russian embargo, we know the importance of diversifying sales markets," said Dmytro Kroshka from the UKRSADPROM Association.

Head of the “Ukrsadprom” Association, Dmytro Kroshka (middle) meets with Belgian business and trade representatives.

The UKRSADPROM Association, a non-governmental organisation, was founded almost two years ago – in March 2016. The number of association members, consists of nearly 100 industrial producers of fruits, berries and nuts - products of their processing and seedlings from all over Ukraine. The aim of the association is the integrated development of the horticultural industry, the attraction of new technologies, the build-up of productive capacity and the expansion of international ties in this sector.

"Ukraine has a long tradition of berry, fruit and vegetable cultivation in all regions of the country and has a lot of potential for production and export expansion. With the implementation of new technologies and varieties, we are able to produce high quality food with relatively low cost," shared Oleg Serdyuk from Ukrainian Fresh&Frozen Products Cluster.

"We are focused on promoting Ukrainian fruits and berries by building up new business contacts and showing the global market that Ukrainian fruit growers are reliable partners. Up to now, Ukraine, as a producer of quality fruit and berries, is virtually unknown in the global market. We feel that participating in global exhibitions is a great way to help accomplish our goals."

This year, with the support of USAID and Western NIS Enterprise Fund, more than 15 Ukrainian companies and cooperatives will represent the Fresh Produce Sector at the country's “UKRAINE” stand at Fruit Logistica (Hall 7.2b, A01-A03). The exhibitors welcome all partners and guests to come and visit their stands.

Click here for more information about some of the Ukrainian companies attending this year's show.

For more information:
Oleg Serdyuk
Ukrainian Fresh&Frozen Products
Tel.: +380969071207
Email: o.serdyuk@ufp.kiev.ua

Dmytro Kroshka
“UKRSADPROM” Association
Tel.: +380 44 232 22 68
Email: info@ukrsadprom.org

Publication date: 1/29/2018
Author: Heather Wicks
Copyright: www.freshplaza.com


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