Yesterday, Wonderful Pistachios announced a new flavor, joining the Wonderful portfolio, with new Natural Raw Wonderful Pistachios set to hit store shelves this February, just in time for Heart Health Month. The company said that Natural Raw pistachios are the closest pistachio lovers can get to snacking straight from Wonderful Pistachios’ abundant California orchards. In fact, no roasting or salting takes place with these pistachios, making them a great option for people looking to add more plant protein to their daily diet.
“The ‘natural raw’ process maintains the raw properties of the pistachio nut that some of our consumers are looking for,” said Adam Cooper, vice president of marketing, The Wonderful Company. “In fact, consumers are showing an increased desire for raw nuts, with 62 percent of all nut buyers purchasing raw nuts in the past year. Among this group, nearly 80% expressed interest in buying Natural Raw Wonderful Pistachios. With this clear consumer in mind, Wonderful Pistachios Natural Raw was a natural extension to our portfolio.”
According to the company, Natural Raw Wonderful Pistachios have a rich, crunchy, nutty flavor, in their natural state. Wonderful Pistachios fans can find the new Natural Raw pistachios in 16 ounce bags in their local grocery stores in the produce section starting this February.
The Wonderful Company will support the launch of Natural Raw Wonderful Pistachios with Digital, PR & Marketing support, including new high impact wood grain POS displays that the company says help Wonderful Pistachios sell three times faster in store.
For more information:
Katie Jang
The Wonderful Company
+1 (310) 966-5817