Italy: Modì apple destocking has reached 60%

Modì apple destocking has reached 60% and it may very well be that all the produce will have ended by April/May.

Around 15,000 tons of Civg198*/Modì® were produced in 2017 in the northern hemisphere. Around 70% of these comes from Modì Europe, while the remaining 30% was grown in Turkey, Serbia and the US.

Approximately 16,500 tons were available the previous year, but frost reduced production by 10%.

Category I will be around 10 thousand tons. Demand is coming mainly from Germany, Italy, the Netherlands, Scandinavia and Austria. Some extra-EU markets have also been particularly receptive, including Middle and Far East and India.

"Commercial prospects for authorised producers during the second part of the campaign are good for two reasons: quality is good and demand from leading retailers also on an international level is lively, also thanks to the fact supply is sensibly lower than last year," explains the President of the Consortium Pier Filippo Tagliani.

The project was created in Italy around ten years ago by CIV and was shared by 560 Italian producers. Modì® Civg198 was patented by CIV and is a crossbreed between Liberty and Gala.

Modi will attend the next edition of Fruit Logistica in Berlin (7th-9th February 2018) with an international convention of all Modi International licencees (Europe, Turkey, Serbia, USA, Australia, Chile, Uruguay, New Zealand) for an update on the project and to share brand policies.

Modì at Fico

Contacts
Consorzio Modì Europa S.p.A.
Via G. Caselli, 13/B
44124 Ferrara (Italy)
Tel. +39.0532.902811
Fax +39.0532.907001
Mail: info@modiapple.com
Web: www.modiapple.eu