The Haspengouw Fruitsnacks supplies dishes of fruit to 2,600 companies in Belgium and Luxembourg. The apples and pears are from their own orchard. Walter Conings, Manager of Marketing & Sales: "Business is going especially well. Our goal is to show the beauty of Haspengouw throughout Belgium and Luxembourg. We also want to promote Belgian product for the Belgian market."
Juice from tap
Customers can pick from three different kinds of fruit dishes: standard, Haspengouw & Fairtrade and organic. Sustainability is important for the company. Walter: "The customer buys with their eye and so there isn't a market for all of our apples and pears. We make juice out of our smaller and bruised fruit. The flavour is perfectly fine." The other fruit that doesn't meet the cosmetic requirements, goes to the Sint Vicentius foundation, who distributes the fruit to those who need it in the area. This concerns more than twenty tonnes annually.
Money no issue in Qatar
Three years ago Fruitsnacks started Logofruit, described by the company as a real marketing snack. Customers can have their logo printed on an apple and promote themselves in a healthy way in this manner. Walter: "This does hugely well. Last year we sold 20,000 apples with logos for Qatar's national holiday. The transport was more expensive than the apples themselves, but money is no issue in Qatar."
The apple for Qatar
Make-a-Wish
Due to the frost in April the apple harvest was problematic this year. This was especially bad as many sick children have their own apple tree at Fruitsnacks through the Make-a-Wish foundation. The harvest from their trees is completely their own. The pear harvest was thankfully much better and so Fruitsnacks solved the problem by giving all children a pear tree.
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