Harvest to Home Project launches online veg consumer data dashboard

Hort Innovation and Nielsen Australia have launched an online dashboard featuring the largest series of insights into market performance and shopping behaviour ever provided to the Australian vegetable industry.

The Harvest to Home dashboard features behavioural and attitudinal insights for a range of commodities, including vegetable, onion and sweet potato data. The dashboard is funded through a strategic levy investment under the Hort Innovation Vegetable, Onion and Sweet potato Funds.

On the dashboard, Nielsen Australia collects, analyses and reports on consumer data for Asian vegetables, beans, broccoli (including broccolini and baby broccoli), Brussels sprouts, cabbage, capsicum, carrots, cauliflower, celery, chillies, corn, cucumber, eggplant, fresh salad, kale, leeks, lettuce, onions, parsley, parsnip, peas (including snowpeas and sugar snaps), pumpkin, radish, spinach, spring onion, sweet potato and zucchini.

Click here to access the Harvest to Home dashboard. For more information on the project and the launch of the portal, please click here.