Georgia’s kiwi exports target EU and Japan

Some two years ago, Georgia began exporting kiwifruit to the European market. Now it has become one of the country’s most productive and profitable exports. With a kilo of kiwifruit selling for around 1.20 euros, the fruit has proven to be a good earner. Exports are currently at around 100 tons per year and are expected to increase, not least as the Japanese market is now being targeted. For the EU market is not the only market where Georgian kiwifruit is popular. Exports to Japan began in March 2017, and -according to an emerging-europe.com article- trade is fully expected to increase in 2018.

‘The quality of Georgian kiwifruit is excellent,” said Tetsuya Sakamoto, the president of Agri, a Japanese trading company. “They taste better than those grown in Japan. Georgian kiwifruit have become favourites for people in Japan. This is why we want to increase the amount we ship.”


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