This is how Roberto Bolla from Bolla Ferdinando describes the current radicchio situation. "We produce and commercialise all types of radicchio. 70% is our own crops, while the rest is collected from partners. Prices have fluctuated, as November was characterised by oversupplies but there have also been better periods. It hasn't been an exceptional season so far, luckily quality and shelf-life are good."
"We sell most of the produce to retailers. Also thanks to new clients, we are happy that we are managing to place the produce quickly. We handle considerable volumes with a turnover of around €20 million a year."
The entrepreneur adds that it's not easy to please everyone. Companies like his often find themselves between a rock and a hard place, as retailers focus on low prices while producers need to deal with fixed costs.