Based on your current location, we selected the North America edition of FreshPlaza.com for you I want to remain in this edition
Please click one of the other regions below to switch to another edition.

world_map North America Latin America Oceania Africa Asia Europe


Job offersmore »

Specialsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

China, one of the world's largest consumers of fungi

Spain: Truffles as a tourist attraction for the Chinese

The Research Director of the Research and Agro-Food Technology Centre of Aragon (CITA) and the European Institute of Mycology (EMI), Fernando Martínez-Peña, has been invited, along with two other EMI partners, to several scientific-technical meetings held in the month of December in China with the aim of initiating a collaboration between Europe and the Asian country in the field of promotion of microtourism and the truffle sector.

The meetings have been organised by various institutions in China, such as Golden Truffles, the Guangdong Province Health Association, and the International Truffle Fair of China, and have served to identify areas of collaboration between the EMI and various Chinese institutions, as reported by the Government of Aragon in a press release.

Some of these key issues are the provision of advice in the field of sustainable management of mycological resources, quality and post-harvest, the healthy use of fungi, the promotion of mycogastronomy and microtourism.

Mushroom producer
China is one of the world's main producers and consumers of mushrooms, but the use and consumption of truffles, both European and Chinese, is still very small among consumers because it is not part of their culture, as reported by the Aragonese Government.

Therefore, the promotion of the consumption of this fungus, as well as of good practices in the kitchen, are "of great interest, both for the European producers of truffles and for harverters and Chinese companies, and future collaborations will be established to this end." Also, China is one of the main sources of luxury tourism to Europe and "this entails that the supply of innovative value-added tourism products, such as microtourism linked to truffles, is very interesting for European territories," pointed out the same sources.

Source: Europa Press

Publication date: 1/9/2018


Receive the daily newsletter in your email for free | Click here


Other news in this sector: