Italy: Consumption increased by 13% at Coop over Christmas

Christmas week 2017 was very good for retail: fresh produce sales at Coop Italia registered +13.1% compared to 2016. The data emerged from a Coop-Nomisma poll combined with the "Rapporto Coop" consumption forecast.

2017 was better than expected, with a 1.5% increase in consumption. 2018 is also looking good thanks to the increased purchasing power of families.

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"According to the end-of-year report by Coop Nomisma and Rapporto Coop forecasts (drafted by Ancc-Coop) with the collaboration of REF Ricerche, the analysis support of Nielsen, the contribution of Iri Information Resources, GFK, Demos, Nomisma e Pwc, Ufficio Studi Mediobanca, Crif, BeMyEyecon and the scientific collaboration of Ref, things will be better in 2018."

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Negative terms such as "fear" or "crisis" are no longer used as much (in 2017, they were mentioned by 10 and 7.6% of interviewees respectively, while they were mentioned only by 4.5% in the new report), while "recovery" (15.4%), "change" (15.1%), "wealth" (10.3%) and "new" (7.9%) are growing.

Forecasts report that consumption should increase by 2.1%.

The over 50s are more confident compared to the younger generations. Surprisingly, southern Italy is driving "recovery" (a term mentioned by 18% of interviewees).

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