Germany: “Jaroma cabbage is the cabbage variety of the future”

The fields of Jaroma Cabbage in Spain

Unlike many other types of cabbage, the peak season of the Jaroma cabbage is just starting. The harvest season in Germany ended late December, after which the agency immediately switched to the goods from the fields in Spain and Italy. Estelmann: “From week three on, sales are usually slowing down until the summer holidays in late June. But because of the fact that the Jaroma cabbage is coming fresh from the fields, we have few quality problems. Of course, unlike with white cabbages we have no stored goods.”
The cabbages come directly from the field and are distributed immediately

But that's not the main reason why the Jaroma cabbage is the 'cabbage of the future' according to Estelmann. “Since its launch in 1999, this cabbage variety is gaining in importance every year. This popularity is, in my view, a question of demographics. Jaroma cabbages can be compared with oxheart cabbages, as they lack the bitter substances that white and red cabbages contain. As people are getting older they can hardly digest the traditional types of cabbages. The same goes for small children and pregnant women who can eat the Jaroma cabbage without problems. We also receive regular feedback from our customers that the Jaroma Kohl is nice to eat.”