On December 28, 2017, So Orange, the leading brand on the market of Fengjie navel oranges, held the "Changes 2017: So Orange Brand Conference" in Shanghai. The event brought together government officials, strategic partners, distributors, journalists, investors and other honorable guests from the fruit industry.
"Changes 2017: So Orange Brand Conference" signing ceremony
During the conference, Yiguo.com and Sunshine Fruits signed a cooperation agreement to develop online sales channels. In cooperation with the leading companies, So Orange are going to open a new chapter in fruit sales. So Orange have officially launched projects to encourage the people of Fengjie to come back home along with a crowd-funding campaign. In this way, So Orange will officially become a comprehensive life-style brand dealing with oranges.
Business partners, distributors and other honorable guests
The main topic of this year's conference was "make orange eating a habit". The co-founder of So Orange, Liu Qiaoli said: "On January 8th, at the time of a So Orange presentation held in Beijing by Fengjie County officials and the movement of industry development to the villages, So Orange will launch a crowd-funding online project. Crowd-funded products will include So Orange Fengjie navel oranges and the first processed products by So Orange."