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World’s smallest and the world’s sweetest tomatoes reach Israeli shelves

Cherry tomatoes, purple tomatoes, and this week two new tomato varieties will hit Israeli supermarket shelves. We’re talking about the Bon Bon Tomato, the world’s sweetest tomato, and the Tipa Tomato, the world’s smallest.

These new tomato varieties are the creation of Ariel Kitron, Dubi Dagay, and David Mizrahi, three farmers from Moshav Idan. In 2015 they founded Kedem, an agri-tech company, with the goal of developing innovative fruits and vegetables.

The trio mapped both Israeli and global markets and found that there is a demand for a new and unique variety of a particularly small tomato suitable for finger foods and salads.

Dr. Yonatan Elkind, an expert in genetic engineering, plant breeding and physiology at the Hebrew University of Jerusalem, told that Israel remains a leader in agricultural innovation, but the international competition is tougher than ever before.

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