Consumers are increasingly choosing convenience and health. They are more aware of healthy food, and the number of eating moments is increasing, which results in smaller meals or healthy snacks being chosen more often. Due to their healthy aspects and sweet flavour, blueberries fit this development. The Greenery and Naturelle respond to this trend and introduce a break-away packaging for blueberries.
The break-away packaging for blueberries consists of four punnets with a top seal that can easily be broken apart from each other. The berries are packed per 75-gramme portion, and the packaging contains 300 grammes in total. Because of the top seal, the product is well-protected and the packaging has no chance of opening on its own. This results in a packaging that is easy to take with you to your job, the beach, festivals, in trains or after working out. The packaging is also suitable to give to children to bring to school.
From left to right: Jurgen van ’t Hoff (Naturelle), Joyce Baak (PLUS Retail) and Bas de Graaf (The Greenery).
Bas de Graaf, key account manager of The Greenery, and Jurgen van ’t Hoff, commercial manager of Naturelle: “With PLUS Retail we from The Greenery and Naturelle strive for socially responsible, sustainable and innovative products for consumers, and our goal is to make our society healthier. All of this is combined in this innovative packaging.”
Joyce van Baak, category manager fresh produce for PLUS Retail: “As the most responsible supermarket of the Netherlands we are constantly looking for more sustainable alternatives. Besides, PLUS encourages its customers to eat more fruit and vegetables. This introduction responds to that in a good way.”
For more information:
The Greenery
Bas de Graaf
T: +31 (0)6 22 014 348
b.degraaf@thegreenery.com
Naturelle
Jurgen van 't Hoff
T: +31 (0)6 50 214 825
j.vanthoff@thegreenery.com