Jalisco avocados aim to gain foothold in Europe through the Rainforest Alliance

Avocado producers have been facing barriers enforced by the United States government to prevent the fruit's export from the state of Jalisco, so they are seeking to gain a foothold in the European market, undergoing a "unique (in the country)" certification process through the Rainforest Alliance.

In a press conference, the president of the Mexican Association of Secretaries of Agricultural Development (AMSDA), Hector Padilla Gutiérrez; the president of the Rainforest Alliance Association, Nigel Sizer, and the representative of the Association of Exporting Producers of Avocados of Jalisco, Ignacio Gómez Arregui, argued that this "green frog" certification will allow avocado exports to Europe to become better appreciated.

The representative of the avocado sector for the state of Jalisco commented that the unfortunate incident that took place in early 2017, when a whole shipment of avocados was returned by the United States, "has been an administrative obstacle that has prevented Jalisco's avocado growers from entering that market. We know that there are interests behind this; however, it is a market that we still consider attractive because of the impressive increase in consumption."

He acknowledged that Jalisco has never exported avocados to that country, and he hoped that the greater participation in other markets, as well as the certification process which they are now undergoing, will make it possible to advance towards an export authorization from the United States.

Thus, the US market is dominated by the state of Michoacán. For its part, Jalisco is gaining ground in Europe, Japan and some of the Arab countries.

With the agreement signed in Mexico City, "we aim for the certification to allow producers to open or maintain international markets, as well as to promote sustainable rural development in Jalisco," said Nigel Sizer.

Source: eleconomista.com.mx

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