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Melons and watermelons from Brazil:
Nolem will finish another succesfull campaign in April

Nolem is the leading producer exporter of melons from Brazil. Taking advantage of the winter season in Europe when Brazil is its main supplier, the exporting season of Nolem starts in August and goes until April. The company supplies over 10 different varieties of melons and watermelons: Yellow Honey Dew, Piel de Sapo, Galia Solar and Royal, Cantaloupe, Italian Cantaloupe, Orange Flesh (Cantaline), White Honey Dew and Watermelon(Seeded and seedless varieties). Also the company launched its organic melon production with the Yellow Honey Dew.



Yellow Honey Dew, Galia, Cantaloupe and Watermelons are the most popular varieties in the UK, while Spanish consumers prefer Piel de Sapo. In Italy sales tend to focus on the Yellow melons. Meanwhile, demand in Holland and Germany focuses on Galia ,Yellow melons, Cantaloupe and Watermelons varieties.

Nolem manages a total area of 8000 hectares of which 3400 hectares are exclusively dedicated to the cultivation of melons. The area is divided into 4 farms, with different types of soil for different periods of the year and different varieties. Plantations differ on the kinds of soil to obtain the highest quality level for each variety.



Nolem designates about 80 % of its production to export. The company settled a production of 10 million cartons of the fruit this season, some 8 million of those used for export market. The main target markets are Scandinavia, Holland, UK, Spain, Germany, Portugal, Italy, France, USA and Canada.



Nolem is constantly evaluating the potential of new markets and will place new emphasis on developing sales to Eastern Europe. Opportunities could arise in fewer markets such as Poland, the Czech Republic, Hungary and Russia, in addition of boosting supplies to Italy and France. The company also consolidates its position in a number of other markets, mainly in Spain. Nolem is a pioneer in the US market, where it has exported for the last four years and is increasing its volumes every year.



Environmental protection is a part of Nolem’s business. All cultivated fields have natural barriers of native and planted forest, ensuring effective protection.The excellent weather and high production to date means that all melon varieties, reach a very high quality standard.

First Brazilian producer and exporter of melons to be awarded certification by GlobalGAP.A lso we have Field Operation Audit Pesticide Ranch (Certificate for USA) and Nature's Choice certifications among others.

In partnership with Universities and other institutions , Nolem is implementing procedures such as BRC - Technical Standard, ISO 9001, ISO 14001, IPM (Integrated Pest Management), IPF (Integrated Fruit Production), Good Agricultural Practices and HACCP (Hazard Analysis and Critical Control Points), also start to develop Organic Melons (certified with Organic Affidavit), ensuring the product is healthy and safe for the consumer each step of the way, in accordance with international standards.

According to Marcelo Gadelha – Export Director: “ Nolem continues to be Brazil’s largest melon producer and exporter. Volumes raised by 25 per cent compared to 2006/07 and the fruit quality was excellent. We are strongly oriented on focusing quality. In spite of all economic problems - high taxes here in Brazil, high interest rates, high port cost and an unfavorable dollar rate - our continual investments in tecnology, research, quality and shelf-life assure a very good quality and productivity this season”.


Contact:
Marcelo Gadelha
Export Director
Nolem Comercial Importadora e Exportadora S.A.
+ 55 85 34 86 29 00
+ 55 85 91 01 77 68
www.nolem.com.br/english.htm
mgadelha@nolem.com.br




Publication date: 3/28/2008
Author: Jahir Lombana
Copyright: www.freshplaza.com


 


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