"We live in a world were we are fed by the food industry which has no concern for health and we are treated by healthcare which gives little space for healthy food." Michaël Wilde of Eosta puts the paradox of the zeitgeist into words. In the soon-to-be rolled out 'Dr. Good Food' campaign, the organic fruit and vegetable trading company located in Waddinxveen shines a light on the theme of proactive health. Eosta will later clarify the exact contents of the campaign.
The campaign highlights one of six themes which Eosta and their partners will be bringing to natural food stores at home and abroad over the coming years. "The big question during the BioFach isn't how speciality stores can continue to define themselves from the supermarket for no reason," says Michaël. All themes function as a kind of ingredient list which which store owners can create a unique menu.
This new campaign can be seen as a spiritual successor to Health Wonders brought out by Eosta last year: the pillboxes filled with ginger, kurkuma and horse radish. Michaël emphasises that these products will continue to be a part of Eosta's portfolio over the coming year, but that the focus is very different compared to the newest campaign."In the area of health, the Health Wonders are the crème de la crème of the industry, but the sector benefits from broadening the health question by taking raising the fruit and vegetable consumption as goal in itself, whether regular or organic. Let us first reach the desired level, then you will see people automatically eating more organics."
For more information: www.eosta.nl