Job offersmore »
- Department Chair and Professor of Human Ecology - Davis (CA) USA
- Factory Manager Assistant - Huizhou, China
- Internal Salesperson - Netherlands
- Crop Manager - Northern France
- Farm General Manager - Egypt
- Grower (cucumbers) - Australia
- Projectleider Export - Maasdijk, Nederland
- Sales representative - Eastern PA, DE, MD, VA & WV, USA
- Sales representative - Michigan, USA
- Assistant Grower - Delta (BC), Canada
Top 5 - yesterday
Top 5 - last week
Top 5 - last month
Exchange ratesmore »
Itís always Spring with edible flowersVers Kwekerij Westland, in the Netherlands, has, for years, been cultivating radishes in the winter, and the Carthamus, a cut flower variety, in the summer. Now, from the beginning of the year they'll also be presenting edible flowers. Co-owner, AdriŽnne Scheffers, has long-since outgrown the concept of their being a novelty. ďIt is no longer only the starred restaurants that know what to do with them.Ē
This companyís history goes far back. The small-scale horticultural business in Monster has been run by the Scheffers family since 1924. With Aron and AdriŽnne at the helm, the business was re-named Vers Kwekerij Westland in 2010. Since then, the focus has been on the cultivation of (forgotten) fruit, vegetables and herbs. They have also cautiously started growing edible flowers. They supply these to hospitality establishments in and around Westland. From the start of the year, AdriŽnne has been entirely focused on growing and selling edible flowers, while her partner, Aron, runs the day-to-day activities.
AdriŽnne Scheffers in the greenhouse. Photo: Thierry Schut.
Separate branch of the business
ďThere is a clear increase in demandĒ, says AdriŽnne. It is, however, difficult to compare the current market demand to that of previous seasons. This is because the edible flowers branch of the business was only established this year. Looking back at the past six months, she describes her work as ďa hobby that has gotten out of hand, and that keeps growingĒ.
One of her bigger customers shut down, so it, initially, looked like AdriŽnne would not get this project off the ground. She, nevertheless, decided to hang in there and focused, determinedly, on what needed to be done. In order to reach her goals, she designed a business plan and had a website developed. The result? The Eetbarebloemenshop.nl. website. Although this webshop operates under the Vers Kwekerij Westland banner, it does have its own, recognisable, look as a separate branch of the business. The webshopís primary focus is on individual consumers, although she still, just as in the early days, sells a large proportion of her products directly to the hospitality industry.
Fascinating, but complicated cultivation
AdriŽnne finds cultivating edible flowers to be ďextremely fascinatingĒ, but admits that it requires sufficient attention. She set the bar high by setting up the cultivation based on organic standards. ďA gentle hand is required as many of the flowers are extremely fragile. Because we do not spray, there is also a lot of manual labour involved.Ē A number of edible flowers, such as violets, are available throughout the year. The cultivation of typical Ďsummer flowersí ends around November/December.
All the flowers are cultivated in a greenhouse, partially in the ground and partially on cultivation tables. ďThe products are better protected against the elements when grown in a greenhouse. We can also provide additional heating if it is needed.Ē Borage, hyacinths and mallow, which are too big to be grown in pots and planted directly in the ground. The assortment of potted flowers, with varieties such as violets, geraniums and lavender, is broader. The supply is mostly seasonally-based.
Decorative and tasty
When it comes to the freshly cut range is the flower-mix is the clear bestseller. This is a mix of five different kinds of flowers. The mix varies from time to time, depending on the season and production. Violets and cornflowers do well in restaurants.
Borage and begonia, which taste like cucumber and apple, respectively, deserve a special mention, according to AdriŽnne. ďThese flowers are always nice to decorate with, but also contribute significantly to the taste sensation.Ē She adds that not all flowers have an equally distinctive taste. The delicate borage is best eaten on the same day as it was purchased. This is one of the exceptions, though. Most of the flowers have a shelf-life of almost a week after distribution.
Not only starred restaurants
Home chefs experiment with these flowers to their heartís content. They use the different colours and shapes to transform their dishes into a work of art. AdriŽnne knows this because of feedback from her customers. It is was, however, the hospitality sector that took a leading role in putting this product group Ďon the mapí. ďLocal restaurants are imitating starred establishments and are increasingly putting edible flowers on their menus. In the summer, outdoor cafes, for example, often use ice blocks with flowers in them. Bakeries also use flowers in birthday and wedding cakes.Ē
Vers Kwekerij Westland
Publication date: 12/21/2017
Receive the daily newsletter in your email for free | Click here
Other news in this sector: