In preparation for a healthy start of the new year, the National Mango Board (NMB) will kick off its new Mango Selfie program in January. This Q1 program will ask shoppers to capture their #mangoselfie on Instagram for the opportunity to win prizes. The program includes a strong retail component with an incentive for store level associates.
"The objective of the 'Treat Your Selfie to Something Healthy' promotion is to drive mango sales through the beginning of the year when consumers are most excited about healthy food choices. The promotion is expected to create a high level of engagement with retailers to promote mangoes during the non-traditional times of the year. Retailers are encouraged to increase their display space for mangoes, build big beautiful and eye-catching presentations, and use POS materials to educate shoppers about mango how-to’s and nutritional value," said Valda Coryat, Director of Marketing at the NMB.
“This consumer sweepstakes is a great opportunity for retailers to engage with shoppers and have fun selling mangoes,” Coryat stated. “Mango, traditionally seen as a summer item, is enjoying significant uplift in volumes and sales during the non-traditional times of the year, therefore it is important for retailers to promote mangoes year-round. This promotion will help put mangoes front and center while both shoppers and retailers win some great incentives.”
Retailers who wish to participate can order POS kits for their stores. The kit includes the promotion flyer with the official rules, along with a selection of POS materials, including the program header card, education and nutrition information.
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