The first quantities have become available in the past few days. In December, VI.P started supplying a supermarket chain in central Italy, while VOG will focus on wholesale markets in Milan, Verona, Treviso, Bologna and Pagani (SA).
"After the first few positive tests, around 80 tons of produce will become available during the 2017/2018 season. Our expectations are very ambitious: yello® has what it takes to occupy a premium position in the supersweet variety segment, which is now mainly occupied by the Fuji variety," explains VOG Director Gerard Dichgans.
"After the first few positive tests, around 80 tons of produce will become available during the 2017/2018 season. Our expectations are very ambitious: yello® has what it takes to occupy a premium position in the supersweet variety segment, which is now mainly occupied by the Fuji variety," explains VOG Director Gerard Dichgans.
Yello® apples have bright yellow peel, firm texture and a crunchy juicy flesh. Shelf-life is excellent, as is quality. The first assessments carried out in Germany, Italy, Norway, Poland, Sweden, Spain and the UK during the past season led to positive results: clients mostly appreciated the colour, round shape, organoleptic properties and slightly exotic flavour.
"The yello® brand is currently registered in 60 countries worldwide, which is indicative of its potential. It will represent a turning point in the yellow apple segment, which has historically been dominated by a single traditional variety," added VI.P Director Joseph Wielander.
These first 80 tons are only the beginning of a project that is much more ambitious: over 160,000 trees will be planted between 2018 and 2019.