Sweet red kiwis popular in Singapore

During the Golden Week in October, the Keystory sweet red kiwis arrived in Singapore, after only a short trip. They bring the Singaporean people the sweet taste from the home of the panda.


Keystory sweet red kiwis

A high product quality has always been Cinoong's supply principle and constant goal. In order to guarantee that every piece of fruit that reaches the hands of the consumers is safe, Cinoong spent large amounts of manpower and resources to establish a sorting center in Singapore. It has also partnered up with the largest local storage companies, not only to make sure only quality fruit is filtered out, but also to guarantee a long-term, stable supply for supermarkets.


An employee is inspecting Keystory sweet red kiwis

After receiving the fruit, the technical and quality inspection staff at the supermarket storage center meticulously check every piece of fruit. If the quality of the Keystory sweet red kiwis is approved, they will be distributed to over one hundred stores in Singapore.


An employee is inspecting Keystory sweet red kiwis

Because red kiwis are still a relatively new breed in Singapore, the general public in supermarkets is still curious about this fruit. That is why companies are arranging for local promoters to hold local kiwi tastings.


Singaporean consumers are buying Keystory sweet red kiwis in a supermarket

The majority of consumers has been praising Chinese red kiwis, because they are the sweetest kiwis around. The Singaporean people are also very used to eating kiwis. Red kiwis have quickly gained an audience, because of their special color and sweet taste.


Keystory sweet red kiwis in a supermarket

Simultaneously, however, because of negative news on Chinese agricultural products, some consumers do not feel at ease with Chinese agricultural products, and it is hard for them to set aside their prejudice.


Promotion of Keystory sweet red kiwis

That is why, when the Chinese want to bring their agricultural products to the international high-end markets, they have to pay close attention to food safety. Only then they will be able to compete on the international market. Cinoong is a responsible company that puts safety first. We are confident that we have made the first steps, so that even more international customers will come to trust our products.
Source: Report Cinoong International Trade Department

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