"We cannot just withdraw fruit from the market if we are going to maintain these production levels," said Martín, so "we have to work in some other markets. I still believe that we need to export some of the production overseas, to look for a stable market to ship 10% of the production," he said.
The president of ASPA made this statement because he considered it "worrying" that the lower prices paid to the grower are not reflected in the retail price, as that would encourage consumption. "We will just continue to receive little or no profitable prices, while the consumer is paying for an expensive product."
He appealed to large retailers to make the product cheaper, so that consumption increases and "we can stop withdrawing fruit and allow the grower to receive a decent price. We shouldn't have to suffer the uncertainty of receiving ruinous prices, because afterwards we cannot be asked to deliver an excellent quality."
In view of this difficult situation, he believes that "sooner or later the EU will have to take action and limit the margins, because it does not make sense for the fruit to cost over two Euro in the Peninsula while producers can barely survive." Administrations will have to start legislating on these issues, he insisted.