There was excellent promotion of Australian apples and pears at the ‘Taste Australia’ stand at the Middle East’s leading fresh produce trade event – World of Perishables – held in Dubai, from 5 to 7 December.
Promoting Australian apples and pears: APAL’s Andrew Mandemaker at the ‘Taste Australia’ stand at World of Perishables, Dubai, UAE.
‘Taste Australia’ is an initiative of Hort Innovation, focused on in-market export activity to help promote premium Australian produce in current and future markets. It is part of a broader trade push by Hort Innovation to significantly grow Australian horticultural exports by 2025.
Attending the event was APAL’s Quality Project Manager Andrew Mandemaker who represented industry and helped promote Australian apples and pears at the event to importers, traders and supermarkets from the Middle East.
“Export opportunities exist in these new markets, especially for premium quality branded apples and pears,” said Mandemaker.
According to APAL, they are committed to promoting exports of apples and pears in new markets like the Middle East, a strategy in line with the Apple & Pear Industry Export Development Strategy released in August this year.